Southern Smoke Foundation (Southern Smoke) is a nonprofit dedicated to supporting people in the food and beverage industry and their families during times of crisis—such as natural disasters, medical emergencies, or sudden financial hardship—by providing financial assistance and no-cost mental health support when they need it most.
Since 2015, Southern Smoke has distributed more than $14 million in direct financial relief and facilitated nearly 7,000 no-cost counseling sessions, ensuring that industry professionals have access to the resources they need to regain stability
As Southern Smoke grew, managing its expanding programs became increasingly complex. Disconnected spreadsheets and manual processes created inefficiencies, making it harder to track cases, manage donations, and measure impact. Staff spent valuable time piecing together data instead of assisting those in need.
To provide faster, more effective support, Southern Smoke needed a centralized system that could streamline workflows, improve data visibility, and scale with its mission.
The Solution:
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As Southern Smoke grew, managing its expanding programs became increasingly complex. Disconnected spreadsheets and manual processes created inefficiencies, making it harder to track cases, manage donations, and measure impact. Staff spent valuable time piecing together data instead of assisting those in need. To provide faster, more effective support, Southern Smoke needed a centralized system that could streamline workflows, improve data visibility, and scale with its mission. Southern Smoke partnered with CentralApp to build a custom Salesforce-based solution, built on OmniScripts, that streamlines operations while aligning with the organization’s existing programs and fundraising model. CentralApp designed a system that automates key processes while adapting to Southern Smoke’s unique workflows, ensuring efficiency without adding complexity. With this tailored approach, Southern Smoke can focus on delivering critical support instead of managing data. |
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Key Integrations
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With these solutions in place, Southern Smoke can spend less time managing data and more time fulfilling its mission—providing relief and support to food and beverage workers facing hardship.
Southern Smoke’s team now has a full 360-degree view of their operations, making it easier to efficiently manage cases, disburse funds, and track the impact of its work.
CentralApp remains a committed technology partner, continuously enhancing automation, refining workflows, and identifying new opportunities to strengthen operations. By eliminating inefficiencies and improving visibility into cases, donations, and disbursements, Southern Smoke is now better equipped to serve more people, respond faster in times of crisis, and expand its life-changing impact on the food and beverage industry.
“Choosing to build out a CRM with Salesforce was a big step for Southern Smoke Foundation. The team at CentralApp has essentially become an extension of our team—they care about the people we’re funding, they want our lives to be easier with Salesforce and not harder, and are working with us diligently to get there!"
— Lindsey Brown, Executive Director, Southern Smoke Federation
Key AutomationsCentralApp implemented powerful automations to improve efficiency, accuracy, and response times across Southern Smoke operations: |
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